Rumer Willis’ Viral Breastfeeding Picture Sparks Controversy

Rumer Willis, daughter of Bruce Willis and Demi Moore, recently shared a photo of herself breastfeeding her daughter Louetta on Instagram. The post was part of her 35th birthday celebration, which she marked by reflecting on her first year as a mother. In the post, she wrote that she has never felt as beautiful as she does now that she is a mother.

While Willis often shares snippets of her life on social media, this particular photo sparked a discussion when a fan asked why she chose to share it. In response, Willis clapped back with an empowering message celebrating motherhood’s beauty and power.

Rumer announced she officially entered her “Hot Mom” era, not long before penning a letter that touched the hearts of all mothers and more. After reading it, one fan addressed Rumer, saying, “Dear, I wish all mothers could read this as you so aptly describe the beauty of a women’s body and motherhood.”


Rumer Willis recently shared an emotional post on Instagram praising her body for creating a human from scratch, even if it feels and looks slightly different now. She expressed her awe at seeing her daughter smile, look at her perfect face and tiny toes, and how her eyes light up when she wakes up in the morning and recognizes her face.

Willis knows that her body is still readjusting, but whatever shape it ends up in, she’s just grateful for all it did and continues to do. She continued, “My breasts might be bigger and perhaps ever so drifting downward, but what a gift and privilege that they can feed and provide nourishment for my Lou. They also make a fantastic pillow while we co-sleep.”

On her 35th birthday, Rumer posted a picture of herself “Ridiculously sunburnt and feeding my Lou”, stating that it was on her last birthday that she found out she was pregnant.

Motherhood has left her feeling more comfortable and confident in her skin than ever imagined. And as she embarks on her 35th year of living as a woman and a mother, her highest intention is to have the strength and trust to let go of anything that no longer serves her or her cherished daughter.

As a reaction to this post, one follower simply asked, “Why?” to which Rumer gave a short but concise answer, “Because I want to. 😘”

The image caused controversy in the comments of Rumer’s post because some people argued that such intimate moments should not be displayed publicly. Others celebrated the beauty and privilege of being able to breastfeed your newborns, saying that breastfeeding should be normalized instead of frowned upon because it’s nothing short of nature at its best.


Rumer further added that she believes it’s incredibly important to share breastfeeding pictures because “There is an incredible amount of shame that comes with being born into a female body, and I want to lead by example. Teaching my daughter that she doesn’t have to be ashamed of her body ever, and she decides how she wants to share it.”

Bruce and Demi’s daughter will celebrate every second of this journey because it’s her first time doing all of this, and she honors and has the deepest reverence for all the women who have walked this path before her. Things like breastfeeding need to be celebrated instead of shamed.

Rumer Willis is known to be honest and vulnerable on social media. She even shared photographs from her at-home birth, where we can see her mother, Demi Moore, holding her hand while her daughter performs the biggest miracle ever known to man.

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